Year after year, Pasadena ranks amongst the Top 100 Livable Cities in America.
Pasadena offers everything business leaders and their employees want in a location.
Let us show you why.

Picture: Convention and Visitors Bureau


Pasadena is a regional shopping destination with offerings to satisfy everything from your day-to-day needs to the unexpected and unique.  Described as the "shining jewel of Southern California" by the New York Times, Pasadena also has luxury, if that's your cup of tea. Pasadena's retail mix is well served by consumers of all types as demonstrated by its demographics and psychographic profiles.


Serving cuisines from all corners of the world, Pasadena offers more restaurants per capita than New York City, according to the LA Times. Diners can choose from a broad range of cuisines served in a variety of environments ranging from outdoor cafes and burger joints to elegant trattorias and fine dining rooms. Recent years have seen an influx of up & coming eateries make their way to Pasadena rivaling the downtown LA food scene. For the after-work crowd, Pasadena's downtown comes alive with no shortage of happy hour, music and nightlife options.

Picture: Convention and Visitors Bureau
Picture: Convention and Visitors Bureau

Museums and Culture

With five major museums, Pasadena has more museums per capita than nearly any U.S. city, according to Sunset Magazine. Some of the most distinguished art collections are housed in the Norton Simon Museum, Pasadena Museum of California Art, and USC Pacific Asia Museum, not to mention the nearby Huntington Library, Art Collections & Botanical Gardens.

Pasadena boasts several performing arts venues and organizations.  The Pasadena Playhouse, the Official State Theatre of California, features Tony & Pulitzer award-winning plays and music lovers have not one, but two, orchestras to choose from, to name a few.


Pasadena is centrally located within the LA Metropolitan area and just ten miles northeast of downtown Los Angeles.  Connected to all of Southern California, not only via the 210, 134 and 110 freeways, but also the Metro Gold Line which provides linkages to Santa Monica, the South Bay, and Hollywood.  Serviced by several area airports, traveling to and from Pasadena has several options.

Within downtown Pasadena, you'll find a walker and biker's paradise, with walk & bike scores in the top 5% of the nation. Getting around should always be this easy.

Art Center College of Design and Metro
Pasadena Fire Department

City Services

Pasadena is a full service city with its own utilities, transit services, and Public Health Department.  When selecting a future location for your business, note that Pasadena does not have gross sales tax reporting requirements.  As a city that values responsiveness and excellence, the Pasadena Fire Department was recently designated a Class I ISO rating by the Insurance Service Office, a classification that can equate to lower insurance premiums for residential and business customers.  Pasadena's Police Department is also committed to ensuring a safe community and actively conducts Neighborhood & Business Watch Programs throughout the year.


The Outdoors

There's a reason why the Indiana Colonists settled in Pasadena. With over 300 days of sunshine, Pasadena boasts the perfect weather for enjoying the outdoors, even in the winter months.  In Pasadena, outdoor enthusiasts have miles upon miles of hiking trails to choose from, a 3.1 mile recreation loop made for fitness, equestrian trails, an archery range and casting pond, and over 24 city parks, with more on the way.

Arroyo Seco Running JPL
Arroyo Seco Weekend


You'll never be without an event when you live, work, or visit Pasadena, and we're not just talking the Tournament of Roses Parade & Rose Bowl Game.  People flock to Pasadena to take advantage of the many sporting and entertainments held at the Rose Bowl Stadium.  From concerts like Coldplay, U2, and Beyonce to international soccer and collegiate football, there's no shortage of options.  Add to that a ticket to the Arroyo Seco Weekend, Southern California's newest music festival, or one of Pasadena's signature events like Art Night, Innovate Pasadena's Connect Week or a JPL Open House, and you've got quite an eventful calendar to plan.

Photos from the Pasadena Convention and Visitors Bureau, Jamie Nicholson, (c) ArtCenter College of Design. Photographer: Juan Posada, and Rose Bowl Operating Company