Demographics

Pasadena's demographics speak for themselves. Highly educated and higher than average
household incomes are just a few of the indicators you'll want at your fingertips
as you consider your future in Pasadena. 

 
population

144,496

Population

Income

$106,995

Average Household Income

 
Family

59,262

Households 

Graduation Cap

70%

College Degree
or Higher

 
man with briefcase

115,000

Jobs within Pasadena

Man and Woman

37.5

Median Age

 
Labor Force

81,302

Labor Force

Population

187,045

Households within 5 mile radius

 

Source: Applied Geographic Solutions 2017, US Census 2016, Buxton Retail Site Assessment 2013

 
Pasadena Consumer Profile

Pasadena's Consumer Profile

Citywide, the largest consumer segments reflect the diversity of Pasadena's population, from established and educated to the young and ethnically diverse. Pasadena's psychographic profiles support luxury goods, the arts, gourmet and artisinal foods as well as a healthy and fitness oriented lifestyle. 

Photo from the Pasadena Convention and Visitors Bureau